About Us

Since 1929, A.I. Friedman has serviced the artist community with the finest in artist materials, graphic art supplies and framing materials. Mr. Friedman started the company with a vision to service the then emerging graphic art market. Today, A.I. Friedman has grown to be one of the largest independent dealers in art materials, digital imaging equipment and supplies,

framing and office products.

A.I. Friedman competes in two primary markets, Commercial and Retail.


Commercial

Misunderstood by many to mean wholesale, the commercial division sells to an end user, however, the user is at a corporate level. The typical customer is an advertising agency, publisher, architect, graphic design firm or the in-house art department of a corporation. In this segment, A. I. Friedman is the clear leader in terms of market share in the New York metropolitan market and in several other major markets in the US. We reach our customer through a professional, outside sales staff supported by a customer service department, this web site and distribution facilities. Our product mix, in broad terms, consists of traditional art materials, digital imaging equipment and supplies, office products, and framing.


Strategic Positioning

A. I. Friedman views its commercial business strategically as a service business rather than a distribution business. Although we earn our income by distributing product, our primary task is to sell the service of art supplies rather than the product. Our customer focus is narrowly defined to those creating commercial art while our product mix is broadly defined to encompass most anything that customer might need. This strategic positioning leads to a culture within A. I. Friedman that is clearly customer focused. Getting the customer what they need when they need it, and supplying helpful information and advice is our goal.


Retail

A. I. Friedman currently operates a 40,000-square foot “department store for creative people” specializing in art materials, floral, crafts, stationery, home decor and framing. The Store is located in Port Chester, New York, just 30 miles north from Manhattan.

Strategic Positioning

A. I. Friedman is a specialty retailer in a niche market. The focus is creativity; however, the definition of creativity varies greatly from one customer to another. As a result, the store offers a wide variety of products to foster that creativity regardless of how the customer wishes to express it.